This Privacy Policy explains how Beauty Tools Guide ("we," "us," or "our") collects, uses, and protects information when you visit beautytoolsguide.com (the "Site"). By using the Site, you agree to the practices described here.

Beauty Tools Guide is operated by Rankopath.com, based in the United States. Questions? Email hello@beautytoolsguide.com.

1. Information we collect

Information you give us. When you subscribe to our newsletter, email us, or leave a comment, we collect the details you provide — typically your name and email address, and any information in your message.

Information collected automatically. Like most websites, we automatically collect technical data when you browse, including your IP address, browser type, device information, referring pages, the pages you view, and the dates and times of your visits, via cookies and similar technologies.

2. Cookies and tracking technologies

Cookies are small text files stored on your device that help websites function and understand how visitors use them. We use:

• Essential cookies — required for the Site to work.
• Analytics cookies — to understand how visitors use the Site so we can improve it.
• Advertising and affiliate cookies — set by us or third parties to deliver relevant ads and attribute affiliate purchases.

You can control or delete cookies through your browser settings, and decline non-essential cookies via our consent banner where shown.

3. Analytics

We use analytics services such as Google Analytics to measure traffic in aggregate. These may set cookies and collect data such as your IP address and browsing activity. You can opt out using Google's browser add-on at tools.google.com/dlpage/gaoptout.

4. Affiliate links

Beauty Tools Guide participates in affiliate programs, including the Amazon Associates Program and other affiliate networks. We may earn a commission when you click certain links and make a purchase, at no extra cost to you. These programs use cookies to attribute referrals. Our reviews and rankings are independent and are never influenced by affiliate relationships. See our Affiliate Disclosure.

5. Advertising and sponsored content

We display advertising and run banner placements and sponsored posts. Third-party advertising partners may use cookies to show ads based on your prior visits. Sponsored content is always clearly labelled. You can opt out of personalised advertising through tools such as the Digital Advertising Alliance and Your Online Choices (EU).

6. Email and newsletter

If you subscribe, we use your email address to send updates, new guides, and occasional offers through an email service provider [e.g., MailerLite / Mailchimp]. Every email includes an unsubscribe link, and you can opt out at any time. We do not sell your email address.

7. How we use your information

• To operate, maintain, and improve the Site
• To send newsletters and respond to your messages
• To display relevant content and advertising
• To analyse traffic and usage trends
• To detect and prevent abuse
• To comply with legal obligations

8. How we share information

We do not sell your personal information. We may share data with trusted service providers who help us run the Site (analytics, hosting, advertising, email), and we may disclose information where required by law. These providers may only use your information to provide services to us.

9. Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or restrict processing of your personal data, to object to processing, and to data portability. If you are in the EEA or UK, our legal bases are your consent and our legitimate interests in operating the Site. If you are a California resident, you have rights under the CCPA, including the right to know and delete your information and to opt out of the "sale" of personal information (we do not sell personal information).

To exercise any of these rights, email hello@beautytoolsguide.com. You may also lodge a complaint with your local data protection authority.

10. Data retention

We keep personal information only as long as necessary for the purposes described here, or as required by law. Newsletter data is retained until you unsubscribe.

11. Security

We take reasonable measures to protect your information, but no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

12. Children's privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us data, contact us and we will delete it.

13. Third-party links

The Site links to third-party websites, including retailers and partners. We are not responsible for their privacy practices or content. Please read their policies before sharing information.

14. International visitors

We are based in the United States, and your information may be processed in countries other than your own, which may have different data protection laws. By using the Site, you consent to this transfer.

15. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above.

16. Contact us

Questions or requests regarding this policy or your data? Email hello@beautytoolsguide.com.